Most LinkedIn placements move impressions without moving belief. This one is written by someone who has built the kind of product being talked about, in front of an audience that already holds, trades and evaluates products like yours. Native content in my voice, never a sponsored post template.
The same account reaches finance professionals and active traders, and the mix shifts with the subject of the post. Both sets below come from LinkedIn audience analytics, read across posts aimed at each group, so you can tell which one your product is actually buying.
Fund managers, exchange employees, fintech founders and institutional analysts. Finance is the single largest content theme on the account at 38%, ahead of crypto at 16%, which is why this audience is here at all.
On retail facing posts the mix tilts crypto native. A meaningful share works inside exchanges and wallet companies directly, with founders and self employed traders right behind them. This is a power user audience, not a TradFi seniority play.
Top cities are Dubai at 12%, London at 5%, San Francisco at 2% and Sydney at 2%. The concentration sits in the hubs where crypto and traditional finance are actually meeting rather than where crypto Twitter is loudest.
These come from an independent analytics platform, not LinkedIn's own dashboard. Half the audience has an audience of its own, which is why reach runs well past the follower count when a post lands.
These are two different things and most decks blur them. The left column is what the account does on its own. The right column is what a post mentioning your brand has actually done.
Eight posts a week, trailing twelve months
What a brand mentioned post actually does
Sponsored posts land below the organic average on purpose. They are written to fit your story honestly rather than engineered around the catchiest hook available, and a brand mention narrows the audience that stops for it. The 3,000 to 10,000 range is the real outcome for brand mentioned content, not a worst case I am hedging with.
Every package is native content written in my voice. Posts go out with deliberate spacing so each one reads as a genuine update rather than a campaign drop.
Two posts, spaced seven to fifteen days apart. Built for a launch, a listing or a campaign that needs visibility now without a long tail.
Four posts across a thirty to forty five day window. Enough cadence to build real product awareness while staying inside one news cycle.
Two to three posts a month on a three to six month minimum. For brands that want an ongoing, recognizable presence rather than a one off push.
Need the visual side covered too? Graphic and video content creation is available as an add on for brands without creative ready, quoted per project. Anything outside these three shapes can be scoped custom.
You send the key facts, the data and any approved claims. A short call if it is useful, though it is often not needed.
I write each post with real data and a practitioner's perspective, then share it for your approval before anything goes live.
Posts go out across the agreed window so each one reads as a genuine update rather than a drop.
Reach and engagement shared after each post, plus a summary at the end of the engagement.
Reach out to scope a package or talk through something custom.